Blossom is an IoT- enabled smart watering controller created by former consumer hardware veterans out of Microsoft/Skype and Cisco along with the CTO of Vizio. The product is a well-designed simple and elegant micro irrigation controller that allows users to conserve water and save money. While most home owners today have old timer or schedule-based lawn sprinkler systems, Blossom is able to fine tune water usage through cloud-based intelligence, weather patterns and user interaction via mobile or web app. In order words, Blossom is “Nest for water”. In the future, Blossom has an opportunity to become the smart home hub for the outdoors and even address commercial water applications.