Percolata is a Palo Alto-based startup backed by leading investors including Andreessen Horowitz, Menlo Ventures, Foundation Capital, and Google Ventures.

Percolata offers an all-in-one hardware and software solution that helps retailers predict in-store customer traffic using video, audio, and mobile fingerprinting and then staff employees accordingly. The implemented solution can provide up to 30% sales uplift while cutting costs by eliminating under- and overstaffing.

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