WAT cocktail was founded in November 2019 by Royal Chao, an experienced veteran in the food and beverage industry who aims to push the traditional cocktail boundary by seeking high-end luxury through ordinary goods and finding oriental flavors in cocktails. With the motto “So WAT, Be Yourself,” the brand sells personalized and creative drinking experience – youth is no longer just about a number, but a lifestyle. WAT has a signature line of 100ml “flask” cocktails, as well as a line of 330ml aluminum cans. Its 100ml cocktails are sold in its own retail stores to provide an innovative, ready-to-drink cocktail experience. In 2024, WAT launched its innovative new product, Boba. This groundbreaking creation is a novel form of alcohol—just one small bite delivers a powerful punch of flavor. With Boba, WAT successfully embodies its brand spirit of “Fun” and “Innovative,” offering consumers a unique and exciting experience.