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WI Harper Group | December 16, 2021 | Source: Businesswire
Suzy announced its acquisition of beauty-focused research platform Poshly.com. The acquisition expands Suzy’s category presence and qualitative research capabilities, including the recent launch of Suzy Home, its new in-home usage testing (IHUT) offering. Doreen Bloch, CEO of Poshly, joins Suzy as Vice President of Audience Management to oversee the operational rollout of Suzy Home. Doreen’s mission at Suzy is to grow and diversify Suzy’s audience, and give clients more opportunities to engage with consumers. WI Harper led Poshly’s Series Seed of $1.5M in August 2014. WI Harper will acquire shares of Suzy through the transaction.
Suzy recently closed its Series D funding – for a total of more than $100M raised to date – and is scaling significantly as more brands look for rapid, robust research solutions with qualitative and quantitative hybrid approaches.
“Suzy is committed to giving our customers access to the most cutting-edge research capabilities available,” said Avi Savar, President of Suzy. “Integrating Poshly into our platform allows us to continue raising the bar with our best-in-class product, delivering real-time consumer intelligence that is more crucial than ever to brands’ decision-making.”
Suzy continues to broaden its offerings to support the world’s leading enterprise companies like Mondelez, Google, Estee Lauder, Citi, and PepsiCo that rely on innovative Suzy technology to conduct market research for real-time consumer insights.
Poshly was founded in 2011, and has scaled to be a premiere research provider for the cosmetics and personal care industry, including marquee clients such as L’Oreal and Shiseido. Poshly was awarded L’Oreal’s NEXT Generation award in 2012 and was named one of Fast Company’s Most Innovative Big Data Companies in 2015. Bringing Poshly’s audience and agile research platform also grows Suzy’s audience of beauty and personal care consumers to provide its customers with an increasingly comprehensive audience panel.
| About WI Harper Group
WI Harper is a pioneer and leading cross-border venture capital firm investing in early and expansion stage companies globally. With offices in San Francisco, Beijing, and Taipei, the firm actively oversees more than $1 billion in assets under management. Since inception nearly three decades ago, WI Harper has invested in over 400 startups and has successfully experienced more than 100 IPO and M&A exits.
We look for innovative companies and visionary founders in healthcare, technology and sustainability fields where there are high synergies and meaningful value added cross selling opportunities. While our healthcare team is presently honing on bioinformatics and digital biology, our technology team is focused blockchain, big data, analytics, artificial intelligence, AR/VR, IoT, robotics, drones, autonomous driving, as well as digital media and green energy projects.
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