{"id":433,"date":"2019-07-02T10:19:37","date_gmt":"2019-07-02T10:19:37","guid":{"rendered":"http:\/\/seventh-studios.com\/project\/harper\/?p=433"},"modified":"2019-07-02T10:19:37","modified_gmt":"2019-07-02T10:19:37","slug":"appier-launches-ai-driven-proactive-marketing-automation-platform-aiqua","status":"publish","type":"post","link":"https:\/\/wiharper.com\/appier-launches-ai-driven-proactive-marketing-automation-platform-aiqua\/","title":{"rendered":"Appier launches AI-driven proactive marketing automation platform AIQUA"},"content":{"rendered":"\n<p>\nTAIPEI, TAIWAN \u2013&nbsp;<a href=\"http:\/\/www.media-outreach.com\/\">Media OutReach<\/a>&nbsp;\u2013 August 7, 2018\n\u2013&nbsp;Appier, a leading artificial intelligence (AI) company, today announced\nthe launch of AIQUA. AIQUA is a proactive marketing automation platform that\nhelps marketers harness the power of AI to preemptively understand and segment\ntheir audience, and to engage users with AI-based messages across channels.\nAIQUA is now available throughout the Asia-Pacific.&nbsp; \n\n<\/p>\n\n\n\n\n\n<figure><iframe width=\"300\" height=\"250\"><\/iframe><\/figure>\n\n\n\n<p>According to eMarketer, a majority of senior decision\nmakers say that personalization is key to increasing customer retention<a><sup>[1]<\/sup><\/a>\nin today\u2019s competitive online environment. To develop an effective\npersonalization strategy, you need to know and understand your customer. But\norganizations seldom know anything about the behavior or preferences of their\naudiences outside of their own app or website. In fact, when it comes to\nfirst-time visitors, marketers usually don\u2019t know anything at all\u2013even after\ninvesting valuable advertising budget into acquiring them in the first place.\nWhat\u2019s more, attention and time are increasingly fragmented across devices,\nmaking it difficult for businesses to scale and manage their customer\nengagement strategy.<\/p>\n\n\n\n<p>AIQUA addresses these challenges so\nthat marketers can engage and retain customers to boost their lifetime value.\nOrganizations can take advantage of proven AI models that help them understand\nthe behavior and interests of audiences outside of owned channels like websites\nor apps, and combine these external digital footprints with their own customer\ndata. Then, they can use this information to tailor and personalize communications\naccordingly. AIQUA provides a variety of templates that marketers can draw on\nto reach their audience with these personalized messages and creatives,\nincluding web and app push notifications, email, SMS and messaging platforms.<\/p>\n\n\n\n<p>\u201cDuring our interactions with our many clients around the\nregion, it became clear to us that there\u2019s immense room for improvement when it\ncomes to engagement and personalization,\u201d said Chih-Han Yu, CEO and founder.\n\u201cWe\u2019re excited to introduce a solution that addresses these gaps by drawing on\nthe power of AI.\u201d<\/p>\n\n\n\n<p>Marketers can also use AIQUA to leverage Appier\u2019s strength\nin cross device mapping to select both the best channel and screen to reach\ntheir audience at a given point of time. And, AIQUA is easy to use and easy to\nintegrate: organizations can set it up to begin taking advantage of AI within\nhours.<\/p>\n\n\n\n<p>AIQUA is the latest step towards fulfilling Appier\u2019s\nmission to make AI easy for enterprise, and was built after Appier acquired\nQGraph, a Bangalore-based startup, earlier this year. <\/p>\n\n\n\n<p><strong>About\nAppier<\/strong><\/p>\n\n\n\n<p>Appier is a technology company that makes it\neasy for businesses to use artificial intelligence to grow and succeed in a\ncross screen era.<br><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><a><sup>[1]<\/sup><\/a><a href=\"https:\/\/content-na2.emarketer.com\/many-marketers-haven-t-realized-personalization-s-potential-yet\">\nhttps:\/\/content-na2.emarketer.com\/many-marketers-haven-t-realized-personalization-s-potential-yet<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TAIPEI, TAIWAN \u2013&nbsp;Media OutReach&nbsp;\u2013 August 7, 2 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/wiharper.com\/wp-json\/wp\/v2\/posts\/433"}],"collection":[{"href":"https:\/\/wiharper.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiharper.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiharper.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wiharper.com\/wp-json\/wp\/v2\/comments?post=433"}],"version-history":[{"count":0,"href":"https:\/\/wiharper.com\/wp-json\/wp\/v2\/posts\/433\/revisions"}],"wp:attachment":[{"href":"https:\/\/wiharper.com\/wp-json\/wp\/v2\/media?parent=433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiharper.com\/wp-json\/wp\/v2\/categories?post=433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiharper.com\/wp-json\/wp\/v2\/tags?post=433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}