automated product tagging<\/a> solutions.<\/p>\n\n\n\n\u201cWhat allows us to efficiently personalize this experience is the ViSenze Product Tagging and Multi Product Search solutions,\u201d says Singh. \u201cWhen a user uploads a photo of what they\u2019re wearing, it\u2019s automatically tagged with the product and descriptive attributes.\u201d<\/p>\n\n\n\n
The Product Tagging system connects Embolden\u2019s attributes with the raw data on each image, whether it\u2019s colours, styles, or specific items. On the other hand, Multiple Product Search scans each uploaded photo for all visible products and draws up a list of visually-similar products, or items relevant to the occasion or event tagged in the image, from Embolden\u2019s product database, which users can then purchase.<\/p>\n\n\n\n
Attributes tagging and Multi Product Search reduce the upload and tagging experience from several minutes to a few seconds, making it easy for users to search for outfit inspiration based on items they own.<\/p>\n\n\n\n
Findings from beta testing<\/h2>\n\n\n\n
At present, Embolden is in the process of beginning beta testing to determine what kind of experience users will have when using the app.<\/p>\n\n\n\n
\u201cOur goal with the ViSenze solution is to make the (Embolden) learning curve as small as possible,\u201d Singh explains. \u201cWhen a user starts out with uploading a photo, because those tags are automatically shown to them, it\u2019s pretty easy to figure out if they\u2019re correct or if the user wants to modify them.\u201d<\/p>\n\n\n\n
Still, there are kinks that need to be worked out. Singh notes that there\u2019s a bit of a learning curve when it comes to the language used to describe tags and item attributes.<\/p>\n\n\n\n
\u201cWith fashion, it\u2019s tough because everyone has different ways to describe what a shirt looks like or what a pair of pants looks like. One of the big things we talked about with the ViSenze team is standardizing the terminology by removing, modifying or adding relevant tags for our users,\u201d shares Singh.<\/p>\n\n\n\n
\u201cFor example, blazer dresses are very in right now. We added \u2018blazer\u2019 as a dress tag in addition to \u2018jacket\u2019 tags because we knew users would be looking for it. That\u2019s a focus for us right now.\u201d <\/p>\n\n\n\n
Metrics impacted by visual search<\/h2>\n\n\n\n
At a high level, Visenze\u2019s Product Tagging and Multi Product Search solutions should provide Embolden users with a faster, simpler, and more intuitive product discovery experience, leading to higher conversion rates for the app as users have a clear path from inspiration to purchase.<\/p>\n\n\n\n
Other metrics that will be impacted by ViSenze include the number of user uploads, which are expected to increase due to automated attributes tagging and recommended products. The accuracy and the relevance of tags are also expected to increase the number of searches on Embolden, and from there, drive conversions from users seeing products in posts.<\/p>\n\n\n\n
If you\u2019re interested in exploring how visual search can enhance your customer\u2019s shopping experience both online and in-store, get a free trial with ViSenze today<\/a>.
<\/p>\n\n\n\nSource: https:\/\/www.visenze.com\/blog\/innovator-spotlight-embolden?utm_campaign=ViSenze%20Blog&utm_source=linkedin&utm_medium=social&utm_term=Innovator%20Spotlight%20-%20Embolden&utm_content=Blog<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"Posted by\u00a0ViSenze\u00a004-September-2019 High return rates h […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/wiharper.com\/wp-json\/wp\/v2\/posts\/710"}],"collection":[{"href":"https:\/\/wiharper.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiharper.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiharper.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wiharper.com\/wp-json\/wp\/v2\/comments?post=710"}],"version-history":[{"count":0,"href":"https:\/\/wiharper.com\/wp-json\/wp\/v2\/posts\/710\/revisions"}],"wp:attachment":[{"href":"https:\/\/wiharper.com\/wp-json\/wp\/v2\/media?parent=710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiharper.com\/wp-json\/wp\/v2\/categories?post=710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiharper.com\/wp-json\/wp\/v2\/tags?post=710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}